Industrial Research Institute Future Insights Scenarios

Strategy Studio collaborated with futurist firm AndSpace Consulting to develop digital scenarios chronicling findings from a three-year study on the future of R&D.


Industrial Research Institute (IRI)


  • Concept & Story Development
  • Design
  • Art Direction
  • Animation/Motion Graphics
  • Team Management

Three Roads to Innovation

In an era of virtual work and prize-driven motivation, society creates new paths to innovation. Companies must find ways to expand creativity while reducing risk. With the entire workforce now freelance, many corporations adopt a model similar to Hollywood movie studios, where a small production team manages a large pool of freelance talent.

Rise of the Mega-Cities

Cities become major political forces due to their embrace of smart technologies to manage transportation, energy, and waste. The embrace of giant public/private partnerships to grab natural resources hastens cities’ evolution into City States. Technology and connectivity make distance irrelevant at last.

Everything’s Beta

The collapse of the complex global manufacturing ecosystem leads to a bifurcated economy underpinned by local manufacturing. Low-end products are introduced as beta versions with little market research. R&D resources are deployed toward tackling the big challenges of the 21st century – energy, sea level rise, carbon dioxide levels, and affordable health care.

Africa Leapfrogs Developed Markets

With less of an installed asset base and the ability to better leverage its natural resources, Africa jumps ahead of the developed world in growth and economic dynamism. New flexible and localized manufacturing processes churn out the highly customized products consumers demand at an ever-faster pace.