Dell Alienware Product Videos

SuperAlright worked with Dell to create brand awareness videos to be used widely across platforms and in presentations. One of several videos produced for the Dell Product Launch Group as part of their Summer launch series. Processing CAD models in PRO-E, we were able to create photo real, textured and lit models of these new products from Dell. From there we generated multiple assets for the Dell asset library archive including a 360 rotation for interactive product pages and a full product video for use on and offline, in product pages, social sites such as youtube and finally in-store displays including video walls and on-board product demo loops.

This video has been launched in 12 languages.




  • Concept & Story Development
  • Design
  • Art Direction
  • Animation/Motion Graphics
  • Team Management